One sentence to clarity

It’s not uncommon for me to work with clients who’ve had trouble clarifying their message.

Here’s my way of getting to it quickly: Write a newspaper-style headline.

Whether it’s an email, case study or brochure, writing the main idea as a headline (you don’t have to use it) forces you to focus on what’s most important — and on what you really want to say.

Remember that headlines are attention-grabbers. They have to make immediate sense to the reader. For inspiration, cut out some of your favorite headlines from local and national newspapers and magazines and add them to your swipe file.

By JanO on 8/9/07, In writing, Tags advice, dialogue, great copy, hate to write, how to write, how-to, ideas, inspiration, non writers, self-publishing, shortcuts, typing