I just read this piece in the October issue of Columbus C.E.O. and had to share. It’s well-crafted by the magazine’s managing editor, Julanne Hohbach, and based upon a well-conceived press release from Pet Butler. This is one for the swipe file.
We’re No. 1! (For No. 2)
PR tip: If you send a press release with “poop” in the headline, BizBuzz will at least read it. That’s how we learned that Pet Butler, the self-proclaimed “nation’s leading pet waste cleanup service,” reached a milestone in early August, when its Fecal Matter Technicians (yes, we tittered) picked up their 40 millionth pile of dog poo.
Pet Butler, which has nearly 80 franchises in 20 states, will clean up after Central Ohio pooches for as little as $6.50 per visit, according to www.petbutler.com.
“It’s kind of a disturbing mental image to think how large a single, 5,000-ton pile of dog poop would be,” said Matt “Red” Boswell, CEO (Chief Excrement Officer) of Pet Butler.
Yes, Red, it is disturbing. And so, by the way, is your title.
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