Nix the corporate speak and say what you mean

In working on rewriting a client’s web site, I was reminded that sometimes even corporate communicators can’t see the forest for the trees. I wrote a single sentence that said what my client’s in-house writer was trying to say in eight lines of text.

Instead of trying to keep the paragraph intact (as often happens during rewrites and corporate mandates), I stepped back and looked at the meaning behind the verbiage.

Then that single sentence became simple to write and easy for the reader to understand.

By JanO on 9/4/07, In writing, Tags dialogue, editing, great copy, hate to write, how to write, ideas, non writers, self-publishing, shortcuts, typing, writing mistakes