Landing pages made simple

Must drive people to your web site.
Must have them take action.

Although my imitation of James T. Kirk may be a bit hokey (and a bit lost in translation), you get the point — you want people to visit your site and then do something.

Which takes us to the topic of landing pages …

I’m working with a new client, writing copy for several landing pages. Of course, each landing page will be optimized for search, especially since my client is relying on organic vs. pay-per-click search engine marketing.

While working on the project, it occured to me that many of you may be unfamiliar or unsure of the term, so here’s a masterful and succinct explanation of landing pages from Seth Godin’s blog archives.

By JanO on 10/2/07, In writing, Tags dialogue, great copy, hate to write, how to write, ideas, interactive, landing pages, non writers, self-publishing, shortcuts, typing