Proofreading is seemingly becoming a lost art; but that doesn’t mean you can’t master it. In my “Got proofreading?” post, I talked about the necessity of proofing. Let’s talk now about making proofreading part of your everyday workaday world.
1. Dedicate time to it. Build time in your project plan for you, your staff or your freelancer to proofread copy again and again and again — and again. If you’re both the writer and the proofreader on the project, set the copy aside for a little while before proofreading. Better yet, proofread first thing in the morning for a fresh perspective.
2. Keep an ongoing list of common errors. Because I proofread for so many different clients and each has their own style guide, I keep a list of things that I must be especially vigilant about. Add to it as you think of it since this will not only make your list more useful, it will help keep your mind on the necessity of proofreading. Your list could include notations about punctuation, capitalization and unusual spellings. For example, one client of mine prefers putting a comma between a proper name and the Sr. or Jr.; another client doesn’t. It’s my job to know which client prefers which.
3. Spend 30 minutes or so every few weeks reviewing style guides and grammar rules. Now I happen to think that reading style guides is fun, but I also read cookbooks voraciously. Nonetheless, make a standing appointment to read and review grammar rules and encourage your staffers to do the same. If you’re not sure you can do that, consider subscribing to a couple of proofreading and grammar newsletters that you’ll read on a regular basis. You’ll be amazed at what you re-learn or pick up on.
No Comments“90 Seconds to Amazing Health”
That was the headline of an email in my inbox this morning. Naturally, I clicked through. I mean, who doesn’t want amazing health in only a minute and a half?
Prevention magazine does a superlative job with their email subject lines — and their matching landing page headlines. Week after week they pull me in and count me among those who click through.
Subscribe to Prevention emails for a regular dose of inspiration.
No CommentsHere’s a shameless, but worthy plug for a soon-to-be-launched newsletter. It’s geared toward the female solo professional or small business owner but I think it’s worth a read regardless.
BTW, Meredith Liepelt of Rich Life Marketing is a colleague and friend of mine. I met her earlier this year when I interviewed her for a business profile of her successful e-commerce business, Contemporary Baby. (The story, btw, was picked up by MSNBC.com.)
Her advice is fresh, practical and rock solid. Sign up now for her free Smart Marketing e-zine.
No CommentsMost of my blog entries are quick reads — intentionally so — that leave you with a single point or thought.
Ann Wylie, who trains companies like yours on writing techniques, says “the more messages you cover in a campaign or communication, the less people will remember. So count the number of messages you’ve crafted. If the total is more than one, you have too many.”
Enough said.
No CommentsGood writing doesn’t just happen. It takes rewriting and rewriting and rewriting to hone the message and fix the flow so that the copy flows seamlessly and the message is clear.
Never settle for a first draft of anything, no matter how tight the deadline. And always set the copy aside for at least an hour (better yet, a day) to get some perspective before going with the final version.
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