Attention-grabbing email headlines

“90 Seconds to Amazing Health”

That was the headline of an email in my inbox this morning. Naturally, I clicked through. I mean, who doesn’t want amazing health in only a minute and a half?

Prevention magazine does a superlative job with their email subject lines — and their matching landing page headlines. Week after week they pull me in and count me among those who click through.

Subscribe to Prevention emails for a regular dose of inspiration.

By JanO on 11/13/07, In writing, Tags dialogue, email, great copy, hate to write, how to write, ideas, inspiration, non writers, self-publishing, shortcuts, typing