Short and sweet

Most of my blog entries are quick reads — intentionally so — that leave you with a single point or thought.

Ann Wylie, who trains companies like yours on writing techniques, says “the more messages you cover in a campaign or communication, the less people will remember. So count the number of messages you’ve crafted. If the total is more than one, you have too many.”

Enough said.

By JanO on 11/6/07, In writing, Tags advice, audience, dialogue, great copy, hate to write, how to write, ideas, non writers, relevant copy, self-publishing, shortcuts, typing