Write, rewrite and rewrite

Good writing doesn’t just happen. It takes rewriting and rewriting and rewriting to hone the message and fix the flow so that the copy flows seamlessly and the message is clear.

Never settle for a first draft of anything, no matter how tight the deadline. And always set the copy aside for at least an hour (better yet, a day) to get some perspective before going with the final version.

By JanO on 11/1/07, In writing, Tags advice, dialogue, great copy, hate to write, how to write, ideas, non writers, self-publishing, shortcuts, typing