New Year, New You … blah, blah, blah

I just now Googled “new year, new you” and got 1.7 million results. Million.

Like anyone, I love the fresh start of a new year. But I do not respond favorably to the plethora of “new year, new you” marketing campaigns. Why? Because they do nothing to distinguish one product or service from another.

This year, resolve to break free from same-old, same-old marketing messages. Here are some resources to help you do just that (besides me, of course):

http://www.onelook.com/reverse-dictionary.shtml
http://richlifemarketing.com/
http://jhcomm.net/
http://www.publicityhound.com/

By JanO on 1/2/08, In writing, Tags advice, dialogue, great copy, hate to write, how to write, ideas, non writers, self-publishing, shortcuts, typing