Relevant, timely copy good for direct mail

I fell for it.

I knew I was falling for it and couldn’t help myself.

In the mail the other day was an envelope that made me open it. The return address said “The Office of the Vice President” in all caps. I knew it wasn’t THE vice president, but I was intrigued because it looked very, well, vice presidential.

Also on the outside of the envelope were the words “IMPORTANT INFORMATION about the proposed 2008 INDIVIDUAL TAX REBATE.”

Hmm. Hot news topic. Something of personal interest.

Who’s it really from, what’s this about and, more importantly, what’s in it for me??

It was an offer from Andersen Windows “offering to match the $600 proposed individual income tax rebate to any customer who purchases 10 or more windows or doors.”

Well done, Andersen!

If I was in need of windows (which I’m not), I would definitely put you on my short list of companies to contact for an estimate.

This one’s going in my swipe file.

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