“The language of journalism is concrete and specific. A saying at the St. Petersburg Times requires reporters to ‘get the name of the dog, the brand of the beer, the color and make of the sports car.’”– Roy Peter Clark, Poynter Institute senior scholar
You’ve heard it said that the devil is in the detail. Well I think the picture, the descriptive, the detail is in the detail.
Get details and specifics. Ask, ask and ask again until you have the details. Then use those details in your marcom, web copy or print brochure to paint a more valuable picture for your audience.
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