Trust the writer

A site that I worked on last year finally launched (whoohoo!) but much to my dismay they changed my original copy (gasp!).

Now, I’m not naive enough to think that my copy will remain intact all the time. (Oftentimes it does.)

Legal folks poke at it. Department heads tweak. Management dabbles. When it comes to copywriting, some companies like to have every cook in that kitchen.

IF you’re going to do this, let me caution you to have a professional on-staff or freelance writer take a final run through of the copy.

Otherwise, you’ll end up with what I saw online today: unparallel sentence structured, mucked up messaging and inconsistent punctuation. (And I’m holding back a little here.)

Sometimes ya just gotta trust the writer, okay?

By JanO on 3/26/08, In writing, Tags advice, audience, clarity, editing, how-to, proofreading, structure, words, writing, writing mistakes