Several years ago on April 1 my husband called me at work and said I had a message from a Mr. Bear. I said that I didn’t know a Mr. Bear and asked if he was certain he got the message right.
Yes, yes, he said. He was positive. Mr. Bear. And then he gave me the number.
I called and reached what was apparently our local zoo. I asked for Mr. Bear. The person on the other end of the phone laughed. Again I asked for Mr. Bear. I told her that I had received a message and that I was returning the call and could she please connect me to Mr. Bear.
The good-natured lady went through this with me until FINALLY I understood that my husband had played a joke on me.
Mr. Bear. The zoo. Get it?
Ah. Now I got it. I have to say that it was not funny to me at the time. It’s hysterical to me now, some 8 years later, because I see how closed-minded I was about any other possibility than a Mr. Bear had actually called me. I could not see past the obvious.
Which brings me to today’s post.
When planning your marketing strategy or writing something for your audience, look past the obvious. Let go of the same-old, same-old corporate-speak and internally driven messaging.
Heck, try something fun and unexpected for a change.
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