Kraft does email right

A few years ago, my former boss introduced me to KraftFoods.com and the free Kraft Food & Family magazine.

Like her, I’m hooked on their robust web site, smart emails and fast-fix recipes.

I’m always impressed with how they get my attention through the flurry of emails that make up my everyday world.

Kraft’s subject lines are always relevant and intriguing, and they deliver on the promise inside the email. Plus, they drive me to their web site.

And, every once in a while — like today — they surprise me with a special offer (today’s is a sign up for Cinco de Mayo recipes).

There’s more to be learned from Kraft than how to get around the kitchen.

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