Boosting landing page conversions

I’m sorry that I won’t be attending MarketingSherpa’s 2008 Landing Page Optimization Workshop in June (client commitments) but there’s still time for you to register if you can clear your calendar.

MarketingSherpa always does a bang-up job of presenting cutting-edge information and I never walk away from any of their seminars with no less than a half-dozen new ideas and/or findings.

One of the biggest things I expect attendees will hear is to test, test, test their landing pages.

In fact, I’m in the middle of a client engagement in which we’re testing shorter copy over longer copy for a series of landing pages.

Our first test (shorter copy) resulted in 18,600 landing page visits and a 60% click-through rate.

I’ll keep you posted on our second test (longer copy), which I’m predicting will boost the click-through rate.

By JanO on 5/13/08, In writing, Tags advice, click-through rate, get great copy, how-to, interactive, landing pages, marketing, optimization, relevant copy