Give your copy a little breathing room

Have you ever listened to someone talk on and on and on and/or talk reallyreallyfastandjumbleallthewordstogether?

Not easy to listen to, is it?

The same can happen in your copy. I received a print newsletter today that I was looking forward to reading because it’s about people I care about and things that are important to me.

Unfortunately, the newsletter is extremely text-heavy. It’s just line after line after line and page after page after page of copy with little to no breathing room.

One simple solution to long copy is to boldface the key words in the first sentence of each paragraph. (All the more reason to write sentences that immediately get to the point.)

Boldface type will call attention to the sentence, helping readers who dip-and-dive for information stay engaged with what you have to tell them.

P.S. For those of you old enough to remember, think back to the original Kiplinger Letter. They did this eons ago and it was what they were known for.

By JanO on 6/4/08, In writing, Tags advice, how-to, newsletter, text, words, writing mistakes