Get inspired

Another Get Great Copy shortcut …
For years, direct mail copywriters have suggested that in order to become good at writing direct mail copy, you should find a stellar copy example and then handwrite the copy verbatim — day after day after day. The most touted direct mail piece to copy is Martin Conroy‘s world-famous 1974 control letter.

So why not find a bit of web content you consider great and do the same? What about a clever headline? Or a brilliant tagline? Handwriting the great copy you aspire for yourself will help you truly understand and embrace the nuances of what makes it great. (An old friend used to call this “knowing it in your knower.”)

Use this technique, too, to overcome writer’s block. Putting pen to paper and writing out longhand copy you consider worthy will immediately shift your mindset to help open up your creativity in very short order.

By JanO on 9/25/08, In writing, Tags advice, content, direct mail, great copy, how to write, how-to, Marcom, marketing, relevant copy, words, writer's block