Why this before-and-after is so compelling

Direct selling in a tight economy can be a challenge (though some statistics say direct-selling opportunities actually go up during a down economy).

Here’s how one national direct selling company, PartyLite, is using Flash media to create both a sensory experience and a sense of urgency. Note the “Create Your Ambience” section on the home page. Choose a decor, then select a fragrance and watch how PartyLite’s products make over a room, taking it from ordinary to extraordinary.

Sold … especially if the site visitor sees their home in those pictures, either literally or figuratively.

But PartyLite doesn’t stop there; they remembered to include rollovers identifying the products. Unfortunately, they neglected to allow a click into the product page and include online ordering. Aaargh.

By JanO on 9/22/08, In Uncategorized, Tags content, customer, ideas, inspiration, web 2.0