Maybe you know about this and maybe you don’t.
For those that don’t, here’s a free keyword search tool: http://www.spacky.com/
A colleague of mine mentioned that a client is reticent to use the words “sick kids” as a descriptive on their web site even though it would be perfectly appropriate.
Just for kicks, I used spacky.com and found that the estimated monthly search volume for ”sick kids” is a whopping 14,800 on Google alone. Then I tried the keywords “kids with illness” and got 0 results for any of the search engines.
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Tried to use this recently and it’s no longer working. That’s okay, my new fav is Google AdWords anyway. http://www.adwords.google.com.