Pop culture + real life = smart marketing

Loved this initiative from Kemba, a Columbus, Ohio-based credit union.

It’s a fun, relevant and timely way to address a scary subject like financial doom-and-gloom while: (1) creating new customer relationships, (2) driving member interaction and (3) strengthening customer loyalty.

The only drawback? A lengthy contest application.

By JanO on 11/7/08, In Uncategorized, Tags audience, email, inspiration, interactive, mobile marketing, relevant copy, social media, web, web 2.0