I forgot to remember that: 8 copywriting basics

Just a few copywriting basics that we all need reminded of from time to time:

1. When you start writing, don’t sweat the small stuff … think big picture first.
2. Practice … the more  you write, the better you write.
3. Break the “writing rules” … just say it.
4. Be yourself … until then, imitate someone else.
5. Get inspired … start and use a swipe file.
6. Write visually … use subheads, bullet points and lists.
7. Change your viewpoint … look for the non-obvious.
8. Stay focused … ask “What’s the point?” continually.

By JanO on 1/8/09, In writing, Tags advice, copywriting basics, editing, freelance writing, get great copy, hate to write, how to write, how-to, web, web content, words, writer, writing, writing mistakes