I just picked up Guy Kawasaki’s newest book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition and the front cover had a compelling paragraph I just had to share.
The paragraph is why this mega-entrepreneur wrote this particular book — and it’s also why he has such a following.
Read on for a beautiful example of original, attention-getting copy in a unique voice that coaxes, entices and begs the reader to want to know more. It’s one for my swipe file, that’s for sure:
No CommentsI wanted to provide hardcore information to hardcore people who want to kick ass, and I wanted it in something you can hold in your hand — a book. Why? Because a book boosts up faster than a blog and is not dependent on Internet connectivity, battery life, or the ineptness of HTML printing.
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