Just a quick post today about a headline I found really compelling. It came to me via my MarketingSherpa e-newsletter:
How to Expand Your Marketing Department for 54 Cents a Day
Makes you want to read on, doesn’t it? Even better, they kept the momentum going with this copy:
Does your marketing department need help with budgeting or forecasting? How about some practical solutions or a little more inspiration? What if you could get all of this for just 54 cents a day?
Lesson learned? Make your headline benefit-driven yet out-of-the-ordinary and give the reader a pay off for reading on or clicking through.
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