The search for relevant content – part 5

We’re more than halfway through our discussion of what makes content relevant. If you’ve been following all along, congratulations to sticking with this series and making the commitment to really learning about relevant content. If you’re just joining us, read this first.

Today, let’s talk about our third characteristic of relevant content: useable.

I believe (as so many have said for so many years), that people go online to complete a task; it could be getting information, finding entertainment, making a purchase or interacting with others. Relevant content, then, should support the task completion — whatever the task.

So I created the Get Great Copy “Yes We Can Make It Useable” checklist. If you can answer yes to most of these questions, then you’re well on your way to providing relevant content to your site visitors.

Get Great Copy “Yes We Can Make It Useable” Checklist

____ Does the copy help put them in charge?

____ Does it make it easy for them to find information
and scan for answers?

____ Is the copy simple and to the point?

____ Will they be wowed instead of bored?

____ Does it tell them something important?

____ Does it tell them something they didn’t know,
need to know or want to know?

____ Does it provide decision support?

____ Does it help them understand your value to them?

____ Does it help make them want to come back?

____ Does it help make them want to tell others?

By JanO on 4/27/09, In writing, Tags content, get great copy, relevant content, search, task completion, text