Break the rules (sometimes)

While I’m a proponent of proper punctuation and a serious stickler about spelling, I also know that conversational copy is a much more compelling read.

If you’ve been stuck in the world of long, complex sentences, it’s time for a change. And, conversely, if you’ve been writing like you’re texting your BFF instead of talking with your customers, throw in an actual sentence now and then.

The combination of varying sentence lengths and types will mimic real-life dialogue, making your copy not only more fun to read but also worth the time it takes to read it.

By JanO on 9/21/09, In freelance writing, writing, writing help, Tags dialogue, great copy, hate to write, how to write, ideas, non writers, relevant copy, self-publishing, shortcuts, typing