Corporate storytelling: why you need it

Creating a visual image through words while connecting with your audience on a real and personal level is what storytelling is all about.

And storytelling is not only possible in business … it’s desirable.

Using interesting and honest details to provide the who, what, when, where, why and how of your company, product or service will make your story worth listening to.

Stuck telling your story? Start by telling it to a friend, colleague or coworker. Pretend you’re trying to entertain someone at a party. Say what you really want to say rather than what you think you should say (or what your legal department or boss would like you to say).

Record your story and then transcribe it to use as your first draft.

Remember, it doesn’t matter how you get to the story – only THAT you get to it.

By JanO on 3/8/10, In writing help, Tags audience, business, corporate storytelling, story, storytelling, telling your story, visual image, words