Hubby and I went to see Toy Story 3 at the Arena Grand yesterday. I wanted to bawl my eyes out because I was reminded of the one childhood toy I’ve kept.
Teddy.
AKA Boo Boo Bear.
I remember the Christmas morning I got him. He was all fluffy and new and huggable.
I was 5.
As you can see from his picture, he’s been loved on. A lot.
He’s been glued and stitched and sewn. Torn and battered, he’s mine. And he’s always been there for me.
I’m 47 years old and still love my Teddy. And Toy Story 3 helped me tap into that.
So how come Disney/Pixar isn’t tapping into the power of user-generated content?
How come there’s isn’t a My Story Toy Story upload where I can share my Teddy and what he means to me?
Big viral marketing miss, studio big-wigs.
If I know my Teddy — and I do — he would’ve loved the attention.
P.S. Teddy now has a place of honor in my office instead of the closet. Cheers to Teddy!
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