Carly Fiorina and my blog revolution

My schedule got all wonky today. An old/new client postponed a meeting and a rush project came to a screeching halt (for the moment). I don’t mind. I always have plenty of projects going on and appreciate the opportunity to pick the one I feel like working on vs. the one on deadline.

While working a bit on my home-study web content/copywriting course, I got to the part about generating ideas. That led me to start a blog post about finding content in the everyday, which led me to thinking about blogs I like and why, which led me to revising my original post to the one you’re reading now.

Whew. A bit circuitous, but that’s how ideas work most times.

And it proves my point, which is that by writing about something very ordinary that happened to me (working a blog post), I can share an idea that may prove helpful to you (write about your everyday life no matter who you are or what your blog is about).

My favorite bloggers do just that. Leo Babauta, Brian Clark and Alaina Sheer continually, constantly and consistently write stuff worth reading because they write about their lives and how it relates to you and to me.

Business and political blogs, on the other hand, have a tendency to slog, drone and drag their way through post after post with a self-serving agenda.

Who wants to read that?

So I propose a business and political blog revolution.

I propose that business and political bloggers (CEOs, politicians, their ghostwriters and the like) stop writing about their business or agenda — and start writing about their life and the application of it to the rest of us.

Wouldn’t it be more interesting to read about Carly Fiorina the woman on the campaign trail than to read a deadly, dull post that goes something like this: “During this morning’s event, Fiorina rode in a parade vehicle alongside Huntington Beach City Councilman Gil Coerper; Councilman Coerper’s son, Major Michael Coerper …”

Oh, joy and rapture. Carly road in a parade vehicle. (Who even talks like that?)

Instead, do what Carly doesn’t do and use your blog to let people live inside your world (at least part of it for a little while).

Tell us something personal and meaningful and then make a point about it.

Let us get to know you, the person with ideas — instead force-feeding us the prim, proper and staid persona you want to project.

Agree or disagree?

By JanO on 7/7/10, In creativity, marketing for writers, writing help, Tags Alaina Sheer, blog, blogger, bloggers, Brian Clark, business, campaign, campaign trail, Carly Fiorina, ghostwriters, huntington beach city, ideas, Leo Babauta, lifestyle, person, political blogs, politicians, post, reading, the writing life, woman, Write, writer, writers, writing