The power of the postscript

In working with a new client on a direct mail piece, I was reminded of a tried-and-true creative technique for capturing the attention of your audience: the P.S.

Use the P.S. (literally postscript) to summarize your key point and call-to-action. This single sentence is your opportunity to restate your proposition in a way that will grab your reader’s attention.

And, more importantly, the P.S. will be read by up to 90 percent of those who open the mailing. Enough said.

By JanO on 7/1/10, In writing, writing help, Tags advice, attention, audience, client, dialogue, direct mail, great copy, hate to write, how to write, ideas, mailing, non writers, opportunity, P.S, piece, point, postscript, power, reader, self-publishing, sentence, shortcuts, technique, typing