What a cookbook taught me about writing

I love cookbooks. In the days before the internet, I thought I was the only one who read them cover to cover for fun. I’m a genius (if I say so myself) at looking at recipes and telling you if they’re good or not.

I picked up this cookbook presumably as a gift for my nephew (sorry, Craig) and decided to keep it for myself. Not just ’cause the recipes are kickin’ but because the thing is so dang well written.

It’s written for a very specific audience—dudes—and uses “man talk” like “squish” and “slather,” “slop” and “drop,” and “dribble” and “chug.”

Great recipes.

Simple instructions.

Fun to read.

Sold.

And doesn’t that combination work for all of us?

By JanO on 9/29/10, In creativity, freelance writing, writing, Tags audience, business writing, cooking, copywriter, food, grills, recipes, writers, writing