Old dog, new tricks = good thing

Last week I went to the SWAY Workshop in Athens.

Here’s a photo of me (the too-blonde on the right) with Nancy Huston, a doula and B&B owner who, like me, wanted to learn more about social media and search marketing.

Nancy would honestly admit that she’s a veritable, ahem, newborn on the topic, while I’m an SEO copywriter well-versed in search marketing.

Still, we both got plenty out of the workshop.

For Nancy, it was an opportunity to be exposed to terminology, concepts and ideas for the first time. For me, it was a reminder of things I know and teach, presented with a few new twists. More importantly, for both of us it was a day out of the office focusing on our businesses.

When’s the last time you did something for you or your business? When’s the last time you took a refresher course? When’s the last time you revisited a topic you thought you knew (er, like writing …)?

Yes, it was common sense stuff to a veteran like me, but it was still extremely valuable. That’s how common sense stuff works. It takes being reminded of it again and again.

That’s how the king of common sense, Dr. Phil, gained his following. I love him, btw, and not just because I was on the show, but because he takes that all that common sense stuff we forget and retells it in a way that we can remember.

Isn’t it time you invested time, money or resources into a little common sense training to refresh and re-energize you or your business? What would you like to learn? What would you hope to gain? Post a comment here and I’ll share some ideas with you.

By JanO on 10/4/10, In SEO copywriting, writing help, Tags B&B, common sense, doula, Dr. Phil, re-energize your business, search, search marketing, SEO copywriting, SEO copywriting, small business, writing