Social media: what Crate & Barrel gets right that Pottery Barn doesn’t

I love catalogs. Always have. One year for Christmas my family and I set a $2 per person budget. My sister gave me $2 worth of candy and a massive box of catalogs. One of the. Best. Presents. Ever.

And because I love catalogs, I cherish my Crate & Barrel and Pottery Barn catalogs, reading and re-reading them again and again—until I’m reminded of my Dave Ramsey budget. :)

Still, it doesn’t cost a thing to look at these impressive catalogs. And today I noticed something especially nice about the current Crate & Barrel catalog and a total miss with the current Pottery Barn catalog.

Both have Twitter and Facebook mentions on the back side of the catalog … but only Crate & Barrel gives a specific screen name and URL. Pottery Barn presumes that I’ll take the time to find them. Harrumph. Nope. Not gonna.

But thanks to Crate & Barrel’s thoughtfulness, I’m now following them on Twitter. Very nice. Very friendly.

What up, Pottery Barn? You’ve got about 1,000 more followers than C&B (for now) but you gonna help a girl out next time?

By JanO on 10/28/10, In SEO copywriting, Tags business, catalog shopping, catalogs, communication, crate & barrel, crate & barrel vs. pottery barn, facebook, interactive, marketing, pottery barn, social media, social media for business, Twitter, viral marketing