“We’re almost done with our ___________ (web site, brochure, campaign, etc.) so we’d better get a writer in here. Today, tomorrow at the latest. We need them to pull it together by the end of the week.”
That’s the year-end refrain of many an entrepreneur, marketing department or agency.
And while freelance writers like me are happy to jump in at any point in a project (it’s what we do, after all), I gotta ‘fess up …
Those who scrounge together the writing at the last minute look like they scrounged it together at the last minute.
Writing effective, persuasive, informative and compelling content takes time.
That’s because writing is a creative process requiring brainstorming, thinking, writing, collaboration, more writing and rewriting.
The earlier you include the right kind of writer, the more on-point the message, the more fluid the content, the more readable the copy, and the better the outcome.
Cheers to the New Year … and better planning.
2 CommentsAs a writer I love words, both written and spoken.
Personally, my words (both written and spoken) can be witty or sharp, thoughtful or thoughtless.
A friend once told me that when I choose my words carefully they are my greatest strength and when I choose them carelessly they are my greatest weakness.
She’s a wise and good friend, no?
For three days in a row, I’ve been sharp and thoughtless with my words. I feel badly about it and I’ve apologized. But, frankly, there’s no undoing what my words have done. Which is why me, you, all of us, in fact, need to be mindful and considerate about the words we choose—even the ones you post in a blog, put on a web site or shoot off in an email.
Oh, sure, you can delete or take those words down, but you cannot erase them from someone’s mind or heart.
Here are the three most impressive words and phrases of all time:
photo credit: redcargurl
This Grey’s Anatomy scene is classic.
Love it or hate it, inspiring or pathetic, there’s no denying it’s memorable because of these six little words: pick me, choose me, love me.
I’ll admit it. I use those words from time to time. Why? Because they work.
More specifically, they work because of the “rule of three.”
photo credit: Stilgherrian
Three ideas, three words or three thoughts strung together have a magical way of “singing.”
Comedians are masters at using the rule of three. Once is funny. Twice is funnier. Three times is funniest. After that, it gets old, stale and rather unfunny.
Use the rule of three in your writing when you want someone to remember something important like this: