August 2011 Archive Page 1

The #1 thing every writer needs

8th Paper Octagonal, Richard Tuttle

With scads of wonderful writing blogs and inspiration everywhere, what, you may wonder, could possibly be the #1 thing every writer needs?

I’ll tell you what I think it is …

Breathing room.

Deadline demands, client commitments, assignment assortments—not to mention marketing, blogging, social media, oh my!

We’re constantly inundated by a plethora of client- and self-imposed to-dos; so much so that getting ta-done is, at best, a bit of a challenge. (Especially for those of us diversifying our writing and maintaining a life away from the computer.)

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3 easy steps to creating great web content

Before I start any web project, I always set up a content document.

Here’s how …

  1. Start a single or multiple Word document(s), depending on how the client prefers delivery.
  2. Create one page for each page represented on the site map and include the page number, a line for the title tag and a copy block for the content to come.
  3. Drop in any notes, existing content, ideas, rough copy, keywords, etc. on the appropriate page in the copy block.

That’s it.

This is a super-simple way to start any web content project and overcome the fear that many people have in staring at a blank page. I use it to confirm how much writing I have to do so I can budget my time among multiple projects and freelance articles. Plus, it helps me build momentum … the project is officially started and copy ideas start flowing.

Try it and let me know if it works for you.

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