I love me some Via. Too bad The Bux stopped making cinnamon Via, which amps up my morning protein shakes like nobody’s business.
No matter. I invented my own.
While mixing up a batch of Jan’s Cinnamon-Mocha Via, I found another unexpected place for inspiration: the inside packaging.
The Inspiration: Starbucks Via
The Why: Surprise inside. Minimal design. Witty copy. Gives pause.
The When: Whenever I’m jonesing for clever.
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