Everyone’s talking about relevancy like it’s something new. The fact is, clear communication has always been about relevancy. What I especially like about some (not all) of our 21st-century communication is how downright fun it can be.

Here’s a marvelous bit of copy from a Chrysler print ad. It’s simple, clear and clever — as this kind of copy should be. Save it for inspiration.

It’s beautiful. It pampers you. It even listens to you. It’s like the first year of marriage.

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