Tightly written copy is worth the time it takes to create. A professional writer can take copy written by you or someone else in your organization and pare it down so the message — not the words — shine through.

My favorite example is a phrase of three little words. No, not those three little words; these three little words: “Pass with care.” Simple. Clear. Meaningful.

Here’s a short list of extraneous words to cut first:

actually
back
basically
due to the fact
in the final analysis
individual
is located
kind of
of the
most probably
most especially
particular
really
reason was because
seemed
somewhat
sort of
specific
the fact that
type of
up

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