My guest blogger and colleague Jennifer Hodroge has some sage advice to share. Check back often as I plan to post more blog entries from Jennifer.
We always assume that we’ll be here to correct any mistakes we make, in every aspect of our lives. But what about the writing that you do? What if the piece you’re working on today is the last one you’ll ever write? You’ll want it to be free of errors, at the very least. But what about the message? You want your writing to say something to your audience — something meaningful.
No matter what you’re writing about, if you’re passionate about the message for your audience or for the audience themselves, you can find the real meaning. If your message is financial services, your product or service will change someone’s life in a good way. Maybe the customer will get a new home, pay for college for their children, or gain peace of mind. If you’re writing about pharmaceutical products, maybe you’ll alleviate pain or keep someone out of the hospital. If you’re writing about retail products, maybe the clothing you’re selling today might mean a new job or a new relationship for someone; heck, if it’s shoes — we all know what our day is like when our shoes don’t fit well. If you’re writing about technical products or services, think of how much better we all feel when the technology we use works and makes our lives easier.
Writing is all about the audience. You are writing to inspire someone to do something. If you think that this could be your last sentence, what are you inspiring? What will your audience believe as a result?
Jennifer Hodroge
Freelance Writer, Columbus Ohio
http://www.jhcomm.net/
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