Landing pages made simple
content, effective communication, marketing, web copy, writing October 2nd, 2007
Must drive people to your web site.
Must have them take action.
Although my imitation of James T. Kirk may be a bit hokey (and a bit lost in translation), you get the point — you want people to visit your site and then do something.
Which takes us to the topic of landing pages …
I’m working with a new client, writing copy for several landing pages. Of course, each landing page will be optimized for search, especially since my client is relying on organic vs. pay-per-click search engine marketing.
While working on the project, it occured to me that many of you may be unfamiliar or unsure of the term, so here’s a masterful and succinct explanation of landing pages from Seth Godin’s blog archives.
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