You know you need a professional writer when …
content, effective communication, miscellaneous, web copy, writing January 17th, 2008
My favorite Jeff Foxworthy joke is this: “You might be a redneck if someone asks to see your I.D. and you show ‘em your belt buckle.”
It gives me a chuckle every time. Every time, no matter how many times I hear it. And it got me thinking about a topic near and dear to my own belt buckle, er, heart …
When do you need to hire a professional writer? If I may, here are a few telltale signs:
You might need a professional writer if …
… you produce tons of type but the copy doesn’t say anything meaningful
… when reading your own copy, even you can’t understand what you’re trying to say
… you say the same thing again and again and again (and again)
… what you meant to say isn’t at all what you said
… your spouse, dog and kids nod off (leave the room, fill in the blank) after hearing the first 10 words
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