I have a confession … I adore human interest stories. The tug on my heart, the tear in my eye when they’re well written, well, it just gets me all verklempt.
Emotional writing, however, is not just for human interest reporters. Copywriters and communicators, too, can — and should — tap into the kind of emotion evoked by the presence of humanity in the writing.
Regardless of your subject matter, be it finance, real estate, insurance, food or something else, look for the human component of your story and put it front and center.
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