I just finished writing a recommendation for a business partner’s LinkedIn profile.

What I wrote was my perception and experience with her and her services. I happen to think she’s amazing, fantastic and gifted in what she does. And I said so.

As I was writing the recommendation, it occurred to me that writing it was very much like writing a book review, which I recently did for a non-fiction book called Rest by Keri Wyatt Kent.

How interesting — and, perhaps, enlightening — it would be to have someone else write an honest review of your web copy.

What would an impartial third-party say? What would your customer say? What would you say? Would any of the reviews say what you want them to?

Write your own honest and fair review of your web copy. And then ask someone else to write an objective four- or five-sentence review, too. You just may be surprised at what you learn.

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