I was reading something this morning in preparation for a presentation I’m doing next week and I came across the word “scrounge.”

According to Merriam-Webster, scrounge is “to get as needed by or as if by foraging, scavenging, or borrowing; to search about and turn up something needed from whatever source is available.”

Can you picture it? “Scrounge” is a much more visual word than, say, “look” or even “dig.”

So I’m starting a list of Great Copy Words and scrounge is at the top of that list. (I’m so using it in next week’s presentation, btw.) The next time I’m looking for a not-so-business-as-usual word, I’ll consult my Great Copy Words list.

Start your own and then post some of your favorite descriptives here.

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