The husband just emailed me with news of layoffs at his workplace.

Not him. (Not yet, anyway.)

The negative impact of this current economy keeps inching closer and closer to home for all of us, it seems.

Still, there are some positives …

• Financial gurus tout the money-making advantages of the times, repeating the mantra, ”buy low, sell high.”
• Small business advisors say now’s when entrepreneurs can leverage the playing field and outshine the big guys.
• Freelancers are rejoicing at the unprecedented level of local, regional and national outsourcing — to them.

So, what are you doing to maximize your online presence in spite of budget cuts, resource curtailments and lean staffing?

The answer is copy, my friends. Copy.

It is among the most affordable (and need I say necessary) investment to make any time of year, in any economy.

There’s plenty of information, experts, books and resources to help guide you.

I could (and do) share tons and tons of copy ideas, tips, techniques and best practices on this blog, on twitter, in my newsletter, at workshops and anywhere anyone else will listen, so even those with the strictest budgets can invest in making online copy improvements.

So what’s stopping you from creating more relevant, more compelling, more effective web copy?

Possibly related posts

• 3-step success formula for grabbing customers’ attention in a slower economy (0)
• Communication 101: Tell it like it is (0)
• The Search for Relevant Content – Part 6 (0)