Just a few copywriting basics that we all need reminded of from time to time:

1. When you start writing, don’t sweat the small stuff … think big picture first.
2. Practice … the more  you write, the better you write.
3. Break the “writing rules” … just say it.
4. Be yourself … until then, imitate someone else.
5. Get inspired … start and use a swipe file.
6. Write visually … use subheads, bullet points and lists.
7. Change your viewpoint … look for the non-obvious.
8. Stay focused … ask “What’s the point?” continually.

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