I recently read an article in Columbus C.E.O. magazine called “Youth Ministry” about  what Columbus, Ohio is doing to lure young professionals to live and work in the city.

One of the sources in the story was quoted as saying Columbus could be a more inviting place for young professionals if it would:

• Cease selling
• Start building assets
• Continue empowering people
• Stop apologizing

Hmm.

Good for Columbus, sure.

But it’s also a four-part strategy for getting great copy.

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