Previously on “The Search for Relevant Content” I shared a definition and some characteristics of valuable content.

In this edition, I’d like to share some real-life examples of relevant content that demonstrate the first characteristic of relevancy: accessibility.

Here are just a few I think do it well (and why).

• Zappos.com – Not a pretty site by almost anyone’s standard but this site is loaded with lots and lots of clearly labeled, relevant content. Their gold-standard free shipping policy is prominently displayed, customer testimonials are front and center, and shoe shopping by style, size or brand abounds.
• HomeDepot.com - Multiple pathways make finding content super-simple for a variety of site visitors, from shoppers to learners to DIYers.
• Entrepreneur.com – No-think navigation labels make content easy to find.
• The Nature Conservancy – Relevant content is located above-the-fold and features prominent calls-to-action.

Of course there are plenty of other good examples, but I hope this randomly selected short list will inspire those who hide relevant content behind cute and clever tabs or bury it six pages deep to bring it out from under wraps.

Possibly related posts

• The Search for Relevant Content – Part 4 (0)
• The Search for Relevant Content – Part 2 (0)
• Big copy challenges we don’t talk enough about (0)