I recently had gastric bypass weight loss surgery. No kidding. I’m on a quest to lose over 100 pounds and remedy some potentially serious health problems.

As part of my new post-op lifestyle, I choose to eat a high-protein, low-carb, no-sugar diet. And to do that, I use whey protein powder and bariatric protein supplements.

I recently ordered some vanilla whey protein powder and was not only surprised to receive it within 2 days, but I also received a personalized email follow up exactly one week after my order.

The email confirmed that I’d made a smart choice (nice!) and offered both a helpful hint and a link to an article to help me get the best results (value add). This is one for my swipe file. Why?

Because the email was:

• Relevant
• Concise
• Conversational
• Personal
• Helpful

And, better yet, I’ve not been bombarded since with emails I didn’t opt into. A simple follow-up email based on your customer’s interaction with you will go a long way toward building relationship and loyalty. You can bet I’ll shop there again.

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