Just what IS voice and tone?
content, effective communication, web copy, writing January 29th, 2009
“Voice and tone” is one of the most important — yet most confusing — concepts ever known to both writers and non-writers alike. Part of the confusion comes from the fact that voice and tone are talked about together as if they are one and the same. (They are not.)
It’s an important concept because voice and tone can help distinguish you, your brand, your company, your business.
It’s confusing because rarely are the terms clearly defined.
Until now.
- Voice is how you talk to someone.
- Tone is the attitude behind your words.
For example, my voice on this blog is identical to the voice I use in my workshops and at client meetings because it’s a reflection of me. It’s how I teach, talk, train, converse.
My tone, however, changes depending on my audience. On this blog, I skew towards the informal but never the irreverant; however, with a new client, my tone tends to be much more formal.
Still confused? Think about a recent conversation with your kids. What you said to them is your voice. How you said it is your tone. Same goes with copy, both online and off.
Ever been confused about voice and tone? Share your comments, ask your questions and let’s discuss.
