Why I hate ‘Black Friday’
effective communication, marketing, miscellaneous November 24th, 2008
It’s not the shopping I dislike — though you’ll likely not find me out the day after Thanksgiving with the crowds.
No. It’s the term.
Black Friday. Aargh.
Though the origin of the name makes sense, it’s not very customer-centric. It’s exactly the opposite of customer-centric and a perfect example of the worst kind of communication — inside-out communication.
Certainly being in the black is good news for retailers and for our economy but honestly, the term ”Black Friday” has no relevancy to the shopper.
I’m still scratching my head over how it became popularlized. I suppose it’s because we live in a sound-bite age and it was easy for the media to latch onto it.
Still, I don’t like it. I may be the only one but I’m taking a stand.
No more Black Friday, I say.
From now on, I’m calling it something totally relevant and appropriate: The Day After Thanksgiving.
P.S. Happy Thanksgiving.
